In honor of Social Media Day, we wanted to introduce to you our marketing team, the dynamic duo that creates all of the entertaining content for all of our marketing and social media outlets.
(from left to right)
Kaylee Kirsch is our fearless Marketing Manager. A creative master, Kaylee designs all of our internal and external marketing materials and is devoted to elevating Babb’s brand recognition. She has an M.S in Integrated Marketing Communications from West Virginia University and a B.S. in Communication, Public Relations from Slippery Rock.
Tip for social media: Things change so quickly that it’s important to stay current with trends. That being said, social media can become consuming. I always encourage people to step away from time to time.
Sami Melaragno is our Group Benefits and Marketing Assistant and Social Media Coordinator. She works tirelessly to keep our social media accounts updated with important information and current events happening throughout the company and Pittsburgh area. A graduate of the University of Pittsburgh with a B.S. in History and Political Science, the social media and marketing world is fairly new to her, only becoming an integral part of the team 2 years ago.
Tip for social media: Be open, honest, and relatable. People value authenticity and transparency from companies which are easily shown through posts that reflect what your company culture looks like, whether that’s a company picnic, an in house event, or just the day to day activities that make your company a great place to work.